Performance marketing and lead generation, measured to the lead
Performance marketing is advertising you judge by measurable results such as leads, sales or cost per acquisition rather than impressions. TDM combines Meta, Google and YouTube campaigns with landing pages, lead forms and conversion tracking, then shifts budget toward the channels producing the most qualified leads for the money.
Who it's for
- Businesses that need a steady flow of inquiries, not just visibility
- Real estate, education, healthcare and B2B services with a sales team that follows up
- Companies that have tried one channel and want a joined-up plan
What you get
- Funnel plan
- How people will find you, what they'll see next and where they convert.
- Landing pages and forms
- Fast pages with one clear action, or native lead forms where they work better.
- Multi-channel campaigns
- Meta, Google and YouTube campaigns working off the same tracking.
- Lead quality loop
- Feedback from your sales team on which leads were good, fed back into targeting.
- Cost-per-lead reporting
- One view of spend and leads across channels.
How we work
- 1
Diagnose
Find where leads are being lost today.
- 2
Build the funnel
Tracking, landing pages, forms and campaigns.
- 3
Qualify
Add questions or steps that filter out low-intent inquiries.
- 4
Scale
Increase spend on the channels with the best cost per qualified lead.
What it costs
Lead Generation is included in Starter & Maintenance (from Rs 30,000/month) and Growth Campaign (from Rs 70,000/month), and can also be scoped as a custom package. Prices shown are starting points, not final. Every package can be adjusted and customised to your requirements. All prices are in Pakistani rupees and include taxes. Ad spend is not included. Your ad budget is billed directly to your own Meta or Google account, so you own the account and see every rupee.
Lead Generation guides
- What is a good ROAS? Break-even maths for Pakistani advertisersHow to work out the ROAS your business needs to be profitable, why there's no universal 'good' number, and what our purchase campaigns achieved.
- Meta Ads vs Google Ads: which is better for your business?A side-by-side comparison of Meta (Facebook and Instagram) and Google Ads for Pakistani businesses: intent, cost, creative, and when to use both.
- How to choose a digital marketing agency in PakistanAgency vs freelancer vs in-house, the questions to ask before you sign, and the red flags that cost Pakistani businesses money.
Lead Generation questions
How fast will I see leads?
Campaigns usually start producing inquiries within the first few weeks, then improve as data builds up. Our commitment is more qualified leads within 30 days. It is a commitment we work toward, not a promise of a specific number of leads.
What counts as a qualified lead?
We agree that with you at the start, for example a lead in your service area with a stated budget or timeline, and we report against that definition.
Get a free Lead Generation audit.
Six quick questions. A strategist replies within 24 hours with where your next leads should come from.