Education & Admissions
Admissions marketing for universities, schools and education consultants
Education marketing runs on deadlines. An intake opens, inquiries need to arrive while applications are still open, and every week of delay costs students. TDM has run admissions and student-acquisition work for Ibadat International University, CIMS School of Law and Flight Education Consultants.
What makes it hard
- Short admissions windows, so campaigns need to deliver quickly
- Parents and students both influence the decision
- Many inquiries are low-intent unless forms qualify them
- Trust matters: students want proof of outcomes (visas, placements, campus life)
How we approach it
- 1Plan campaigns backward from the intake deadline
- 2Use Meta and YouTube to reach 18–35 prospects, and Search to capture students already looking
- 3Answer real questions in reels (requirements, costs, visas) to build trust before the inquiry
- 4Qualify leads by programme and intake so admissions teams call the right people first
Services we use
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