Google Ads management that captures people already searching
Google Ads management is the setup and ongoing optimisation of paid campaigns on Google Search, Performance Max, Display and YouTube. TDM researches the searches your buyers make, builds campaigns and ads around them, tracks conversions such as calls and form fills, and refines bids, keywords and budgets each week.
Who it's for
- Businesses whose customers search on Google before they buy or call
- Service businesses in Lahore, Karachi and Islamabad that want local, high-intent inquiries
- Education providers running admissions intakes with fixed deadlines
- E-commerce stores that want Shopping and Performance Max alongside Meta
What you get
- Keyword and intent research
- The searches worth paying for, grouped by intent, plus negative keywords to stop wasted clicks.
- Campaign build
- Search and Performance Max campaigns with ads, assets and extensions written for your offer.
- Conversion tracking
- Google tag, GA4 and call/form conversions so bidding optimises toward real inquiries.
- Bid and budget management
- Weekly search-term reviews, bid strategy choices and budget shifts between campaigns.
- Monthly reporting
- Clicks, conversions, cost per conversion and next steps.
How we work
- 1
Audit
Review search demand, competitors and any existing account.
- 2
Build
Structure campaigns by intent, set up tracking and write ads.
- 3
Refine
Add negatives, adjust bids and test ad copy as search-term data arrives.
- 4
Scale
Expand into new keywords, locations or Performance Max once core campaigns are profitable.
What it costs
Google Ads is included in Starter & Maintenance (from Rs 30,000/month) and Growth Campaign (from Rs 70,000/month), and can also be scoped as a custom package. Prices shown are starting points, not final. Every package can be adjusted and customised to your requirements. All prices are in Pakistani rupees and include taxes. Ad spend is not included. Your ad budget is billed directly to your own Meta or Google account, so you own the account and see every rupee.
Google Ads guides
- Meta Ads vs Google Ads: which is better for your business?A side-by-side comparison of Meta (Facebook and Instagram) and Google Ads for Pakistani businesses: intent, cost, creative, and when to use both.
- How to pay for Meta and Google ads from PakistanPayment options for Facebook, Instagram and Google ads from Pakistan, why local cards get declined, and the taxes that can appear on your statement.
- What is a good ROAS? Break-even maths for Pakistani advertisersHow to work out the ROAS your business needs to be profitable, why there's no universal 'good' number, and what our purchase campaigns achieved.
Google Ads questions
Is Google Ads or Meta Ads better for my business?
Google Ads captures people already searching for what you sell; Meta Ads creates demand among people who match your customer profile. Many businesses use both. See our Meta Ads vs Google Ads guide for a fuller comparison.
How is Google ad spend paid?
Your ad budget is billed by Google to your own account and payment method. Our management fee is separate.
Do you run YouTube ads too?
Yes. YouTube campaigns run through Google Ads; see our YouTube Ads service.
Get a free Google Ads audit.
Six quick questions. A strategist replies within 24 hours with where your next leads should come from.