Real Estate

Real estate lead generation in Pakistan

Property buyers research for weeks before they call. Real estate campaigns have to create awareness for a project, then capture the buyers and investors who are serious. TDM has run campaigns for Zameen.com covering property expos, project launches and open houses.

What makes it hard

  • High-value decisions with long research cycles
  • Lead forms attract browsers unless they ask the right questions
  • Launches and expos are date-bound, so reach has to build fast

How we approach it

  1. 1Use launch and event creatives to build reach quickly in target cities
  2. 2Capture leads with forms that ask about budget, location and timeline
  3. 3Retarget engaged viewers with project details and open-house invitations
  4. 4Amplify major launches across the TDM media network

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