E-commerce & Retail
E-commerce marketing for Pakistani online stores
For an online store, the only numbers that matter are orders and the return on ad spend behind them. TDM has run sale and collection campaigns for clothing brand Stitch, and the Meta Ads Manager results on our homepage show purchase campaigns at 8.8x–9.4x ROAS.
What makes it hard
- Sale periods (Azadi, Eid, end of season) are crowded and expensive
- Purchase tracking often breaks, so ROAS can't be trusted
- Creative fatigue sets in quickly on Instagram
How we approach it
- 1Fix Pixel and Conversions API purchase tracking before scaling spend
- 2Plan sale campaigns ahead with retargeting audiences ready
- 3Rotate creative regularly and move budget to the best ROAS
E-commerce & Retail case studies
Services we use
Guides
- What is a good ROAS? Break-even maths for Pakistani advertisersHow to work out the ROAS your business needs to be profitable, why there's no universal 'good' number, and what our purchase campaigns achieved.
- How much do Facebook ads cost in Pakistan? (2026)What drives Facebook and Instagram ad costs in Pakistan, real Ads Manager numbers from our campaigns, and how to set a starting budget in PKR.
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