Back to PortfolioMusic Artist
Star Shah
Music Release Campaign & Video PR
An Instagram Reels campaign for the track 'Haule Haule': behind-the-scenes, location singing, artist Q&A and promo edits.
Total Views1.2 Million+
Target ProfileMusic Listeners & Youth
Core ChannelsInstagram Reels
Engagement StyleBTS, Q&A, Singing
The challenge
Build attention for a new single, 'Haule Haule', and grow the artist's reach with listeners.
Our approach
- Planned a multi-week Reels series instead of a single launch post.
- Shot location performances around Okara (railway station, fields, suburbs) tied to the artist's hometown story.
- Mixed formats: behind-the-scenes, a three-part Q&A, live acoustic sessions and promo edits.
Results
- 1.2M+ total views across the Reels campaign
Services used
Campaign Video Showcase
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