Back to PortfolioMusic Artist

Marshall Ahmad
'Lutteya' Single Launch Campaign
Instagram Reels for the single 'Lutteya': transformation edits, transitions and behind-the-scenes styling content.
Single PromotedLutteya
Target AudienceMusic Fans & Youth
Core ChannelsInstagram Reels
Engagement StyleTransitions, Modern Music
The challenge
Promote the single 'Lutteya' to music fans on Instagram.
Our approach
- Created a transition-led promo reel built around the track.
- Added behind-the-scenes styling content from the music video shoot.
What we delivered
- 2 campaign reels and videos
- 1 service working together
Services used
Campaign Video Showcase
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