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Marshall Ahmad

'Lutteya' Single Launch Campaign

Instagram Reels for the single 'Lutteya': transformation edits, transitions and behind-the-scenes styling content.

Single PromotedLutteya
Target AudienceMusic Fans & Youth
Core ChannelsInstagram Reels
Engagement StyleTransitions, Modern Music

The challenge

Promote the single 'Lutteya' to music fans on Instagram.

Our approach

  • Created a transition-led promo reel built around the track.
  • Added behind-the-scenes styling content from the music video shoot.

What we delivered

  • 2 campaign reels and videos
  • 1 service working together
Services used

Campaign Video Showcase

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