Nail Art by Afsana
Nail Studio Branding & Booking Ads
A full brand and content build for a Lahore nail, lash and brow studio: logo and profile identity, Instagram highlight covers, a price and booking story set, and edited ad reels running as Meta conversation campaigns that send bookings straight to WhatsApp.
The challenge
Turn a home-based nail studio in Lahore into a bookable brand: one consistent look across the Instagram profile, clear published prices, and ads that produce real appointment conversations instead of passive likes.
Our approach
- Built the brand identity: oxblood and blush palette, logo lockups and a pinned 1x3 profile grid banner.
- Designed a highlight cover set (Book Now, Services, Portfolio, Lash & Brow, Reviews) and a six-card price and booking story set in Pakistani rupees.
- Edited vertical ad reels per nail set (copper ombre coffin, red chrome swirl, mauve holo stiletto, glitter ombre, wedding season), each cut to a caption sequence ending on a booking prompt.
- Ran the reels as Meta conversation campaigns to WhatsApp, testing caption and price variants of the same footage against each other.
Results
- 44 WhatsApp booking conversations in 30 days at Rs 213.63 each, from Rs 9,399.76 of ad spend
- Meta marked the booking campaign high performing: 39,543 impressions and 23,997 people reached
- Advantage+ audience beat manual targeting, bringing conversations down to Rs 177.99 each
- Awareness campaigns ran alongside at Rs 0.06 per video view and Rs 0.10 per post engagement
Campaign Results
Screenshots from Meta Ads Manager for this client's account, published with their permission. Last 30 days: 6 September – 5 October 2026.
The booking campaign, marked high performing
Meta Ads ManagerThe WhatsApp booking campaign produced 44 messaging conversations at Rs 213.63 each. Meta labelled it high performing. The two awareness campaigns above it ran on much smaller budgets.
- 44 messaging conversations
- Rs 213.63 per conversation
- Rs 9,399.76 spent
Three audiences tested against each other
Meta Ads ManagerThe same creatives ran against three audiences. Advantage+ won at Rs 177.99 per conversation, detailed targeting followed at Rs 232.82, and the broad set was switched off at Rs 371.80.
- Advantage+: 23 chats at Rs 177.99
- Detailed: 18 chats at Rs 232.82
- Broad: 3 chats at Rs 371.80
Reach and delivery cost
Meta Ads ManagerThe booking campaign reached 23,997 people with 39,543 impressions at a Rs 237.71 CPM, with a 0.92% link click-through rate and Rs 25.75 per link click.
- 39,543 impressions
- 23,997 reached
- CPM Rs 237.71
- CTR 0.92%
Which creatives produced the chats
Meta Ads ManagerAd-level results inside the winning ad set. One static set carried the volume at 11 conversations, the reels added 7 more, and the wedding-season cut produced the cheapest chats of the month.
- Creative Image 1: 11 chats
- Creative Video 3: 7 chats at Rs 171.12
- Wedding Bow: Rs 45.16 per chat
Reels views at Rs 0.06 each
Meta Ads ManagerThe awareness campaign bought two-second video views at Rs 0.06 to Rs 0.08, with the strongest reel reaching 16,962 people on Rs 494.45 of spend.
- 17,839 video views in total
- Rs 0.06 per view
- Rs 1,117.01 spent
Post engagement at Rs 0.10
Meta Ads ManagerA parallel engagement campaign kept the profile active between booking pushes, buying 10,996 post engagements at Rs 0.09 to Rs 0.12 each.
- 10,996 post engagements
- Rs 0.10 per engagement
- Rs 1,105.87 spent
Ad Creative Showcase
Campaign Assets
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